Meet your coach
Hi, I’m Shereen Rowlands.
I help people build strength, lose fat, and feel confident with direct, one on one and online coaching—built around your schedule, your equipment, and real life.
Why I coach the way I do
I’m not here for quick fixes or “perfect” plans you can’t keep up with. I coach for consistency—because that’s what changes bodies, energy, and confidence.
Expect clear programming, honest feedback, and accountability that fits your life. Whether you train at home, in a gym, or a mix, we’ll build a plan you can follow and progress on—week after week.
BIO
RAW FIT • COACH BIO
Shereen Rowlands
Woman of the Year – Health & Fitness Coach 2024 | 2026
I was born and raised in the Middle East until the age of 14, in a world where women were expected to vanish into walls and silence was the only acceptable dialect. I refused. Every visa stamp, every border crossed, every deadlift in a room that never expected to see me, was another brick I smashed out of the wall they built to contain me.
I became the voice that got soldiers home: U.S. Army veteran, combat translator, fluent in five languages under fire. The same discipline that kept platoons alive now keeps clients alive, stronger, leaner, unstoppable.
For 18 years I’ve been the call when the scale freezes and doctors start writing prescriptions instead of hope. They walk in broken; they walk out transformed: 10, 20, 40+ pounds gone, confidence rebuilt from the ground up. I don’t sell miracles; I demand results, spreadsheets, sweat, and zero excuses.
I created the Biggest Loser Challenge from scratch: live weigh-ins, raw numbers, no filters, no mercy. Nine out of ten finishers hit their goal, because quitting isn’t an option when I’m in your corner.
Biggest Loser is one of several highlights in the 18 years of my career as a headmaster trainer, health and fitness coach. I also found, create and executed the following: Operation 911 Twin Towers Challenge, Raw fit club 1000–2000 Pound Challenge.
Man or woman, it doesn’t matter. If you’re ready to hunt down the version of yourself you’ve been afraid to claim, or the world swore didn’t exist, fall in line. I’m already waiting.
I’ve walked through hell wearing combat boots and a barbell. If that’s what hell looks like, I’m selling front-row tickets. Now I light the path so you don’t have to walk it alone.
This is who I am: Middle Eastern, Army tough, drill Sargent, five languages sharp, sixteen years master, head trainer, health and nutrition coach, unbreakable.
I’m not your inspiration. I’m your weapon.
Shereen Rowlands
Master Trainer | Nutrition Coach | Bodybuilding & Athlete Coach | Creator of the Biggest Loser Challenge
The barrier doesn’t stand a chance.
Train Raw. Get stronger, live healthier and feel better.
“Train raw—show up, do the work, and let consistency do what motivation can’t.”
Shereen Rowlands